Selfish and Suspicious – Today’s Web User


Jakob Nielsen says people are becoming less patient when they are online, in a recent article on the BBC website. People want to achieve a task and leave, and tend to ignore features intended to make them remain longer on a site.

One of the big changes in recent years, according to Nielsen, is the way people are getting to places on the web; in 2004 40% of people used a site’s homepage as their starting point, now only 25% of people use this route with the great majority finding their goals via search.

Which is a little alarming, when a recent report titled the researcher of the future , by the Centre for Information Behaviour and the Evaluation of Research, says that we all seem to be pretty bad at searching for stuff – when was the last time you used the advanced search function in google?

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