A Quick Comparison: Klout scores of university twitter accounts

Klout.com recently become more useful as it now updates daily – and seems to reflect more accurately twitter activity. Just out of interest I did a quick comparison of the klout score, as of today, for a range of university (mostly Swedish) twitter accounts.

Twitter Name	Klout Score	True Reach	Amplification	Network
http://twitter.com/Stanford	69	3000	55	74
http://twitter.com/#!/UniversityLeeds	52	481	26	57
http://twitter.com/#!/UniofPlym	52	779	30	55
http://twitter.com/#!/warwickuni	50	2000	25	57
http://twitter.com/#!/Bristoluni	49	936	26	52
http://twitter.com/#!/uclnews	49	625	25	57
http://twitter.com/StudyInSweden	48	634	26	55
http://twitter.com/#!/ManMetUni	46	728	21	56
http://twitter.com/#!/MalmoUniversity	45	213	20	52
https://twitter.com/#!/KeeleUniversity	43	616	21	51
http://twitter.com/#!/Stockholm_Uni	41	278	19	49
http://twitter.com/#!/NextGLearning	38	24	15	50
https://twitter.com/#!/yorkuniversity	36	2000	17	44
http://twitter.com/#!/KauOfficiell	33	15	15	36
http://twitter.com/#!/umeauniversity	32	68	15	37
http://twitter.com/#!/lunduniversity	32	97	13	41
http://twitter.com/#!/queensmba	26	80	14	10
http://twitter.com/#!/KTH_PA_INSIDAN	17	120	11	10
http://twitter.com/#!/wmgmasters	10	132	10	10
http://twitter.com/#!/HogskolaGotland	10	51	10	10

This gives us some insight into how well our accounts are performing against others. True Reach seems less critical- for calculating the overall score- than the Amplification and Network scores, with Amplification having the most correlation with the overall Klout score.

The public tool only gives the overall figures, and does not provide any data over time, but – if you’re investing in your twitter account – then it does give some measure of the effect of your actions relative to your competitors. Keeping an eye on this, over time, would allow some identification of whether your competitors are pulling ahead in their use of twitter.