Facebook Page Comments – Monthly review of Swedish university Facebook pages

Another month passes, and we’re out of the national application period and into the beginnings of the frenzy of international recruitment. The overriding trend is that almost all pages saw a drop in comments, only the English pages saw similar numbers to last month – but even they showed a reduction in the number of comments. Chalmers School of Technology have opened their wall for comments, but 6 others still remain closed.

Comments

Swedish Universities English Facebook Pages – Ranked by number of comments left in October.

Page	Comments left by page friends
Malmö University	41
Lund University	38
Uppsala University	11
Jönköping University	12
Mid Sweden Uni	15
Stockholm University	Wall closed
University of Borås	2
Stockholm School of Economics	Wall closed
Umeå University	Wall closed
Chalmers School of Technology	1

Swedish Universities Swedish Facebook Pages – Ranked by number of comments left in October.

Page	Comments left by page friends
Linne Universitet	45
Mälardalans Högskola	25
Uppsala universitet	23
Linköping Universitet	23
Högskolan i Skövde	22
Lunds Universitet	20
Högskolan i Borås	17
Karlstads Universitet	14
Högskolan i Jönköping	12
Högskolan i Halmstad	11
Mittuniversitetet	11
KTH	10
SLU	8
Malmö Högskola	8
Umeå universitet	8
Högskolan Kristianstad	6
BTH officiell	4
Högskolan Dalarna	4
Högskolan Väst	1
Karolinska Institutet	Wall closed
Royal Institute of Art	Wall closed
Stockholms Universitet	Wall closed

My top tip for this month – open up your Google Analytics account, create a segment called ‘Social Media’ which includes Facebook, Blogs and Twitter and then apply it to your visitor traffic. For extra marks combine it with another segment, such as international visitors. Hopefully you’ll see an upward curve of traffic, particularly if you’ve been investing in Social Media – bask in the glory, but also consider how you can continue to drive this traffic. Ping me if you need advice on creating advanced segments.

Activity and Influence

I was struck by a post I read recently ‘confusing-activity-with-influence‘. In particular the line ‘..growing acceptance that activity somehow relates to influence’. I’ve been thinking about this a lot, and have already touched on this previously with the observation that pages with relatively low numbers of friends can still have lots more comments than pages with far more friends.  This notion of influence intrigues me, as this is what – presumably – most of us are striving after; I’ll soon be buckling down to an analysis of comments from the pages I look at in this review which will give more of a measurement of influence, rather than just activity.

Update: I’d missed off the number of comments from Högskolan i Jönköping from the above tables, they are included now. Thanks to @ollehallberg for letting me know.

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Tags: comments, facebook, international, social media, sweden, swedish, universities, university, web