Facebook Page Friends – November review of Swedish university Facebook pages


 

It’s just an arbitrary threshold, but the Lund University marketing team have something to celebrate as they manage the first university Facebook page, in Sweden, to have more than 10 000 friends. In the last month they gained over 500 new friends, which pushed them up to 10 300 friends. It’s interesting that the first page to achieve this is an English language page, rather than a Swedish one. Even though the need for communication with the university is higher for international students, the number of Swedish speaking students would – you’d think – mean that the universities’ Swedish pages would be larger than they are. Something like 95% of our youngest target group (Data from Svenskarna och Internet 2011) for bachelor degrees, are using social networks in Sweden – so why their absence from these pages I wonder?

CC BY-NC-SA 2.0 Flickr Alamagordo

CC BY-NC-SA 2.0 Flickr Alamagordo

All of the universities’ Facebook pages  – regardless of which language they use – are showing a reduction in friend growth compared to last month.

This month, Göteborg Universitet, KTH, University of Borås, Malmö University and Jönköping show some of the highest percentage growths; but, in real numbers of friends, some of this growth is very small. If you’re working to get more friends, then maybe you need to revisit your strategy, or not, as the case may be (Though it’s worth repeating that the total number of friends should not be the metric you’re focusing on to measure your page’s success).

I’ll be following this post up in a few days with an analysis of the commenting frequency on these pages (altogether more relevant than just looking at numbers of friends) - I just know you can’t wait.

If your page is missing, just let me know in the comments, thanks.

Facebook Pages in English, ranked by number of friends.

University Page Friends % Growth, from last month Increase in friends, since last month
Lund University

10307

5

524

Stockholm University

5596

2

113

Umeå University

5361

3

160

Jönköping University

3501

1

62

Chalmers University of technology

3151

2

69

Stockholm school of economics

2517

1

42

Malmö University

1982

6

127

Uppsala University

1452

5

82

Karlstad University

1364

n/a

n/a

Mid Sweden Uni

817

4

38

University of Borås

533

7

36

Facebook Pages in Swedish, ranked by  number of friends.

University Page

Friends

% Growth, from last month

Increase in friends, since last month

Linköping Universitet

8823

1

128

Umeå universitet

6235

1

64

Linne Universitet

6010

1

57

Stockholm University

5596

2

113

Uppsala universitet

4772

3

121

KTH

3721

10

329

Lunds Universitet

3610

5

166

Högskolan i Borås

3487

1

11

Högskolan i Skövde

3091

1

20

SLU

3053

3

92

Karolinska Institutet

2887

4

106

Mittuniversitetet

2661

1

16

Mälardalans Högskola

2533

3

71

Högskolan i Halmstad

2291

2

41

Högskolan Väst

2268

2

45

Stockholm’s universitet

2089

3

61

Malmö Högskola

1556

2

36

Karlstads Universitet

1474

3

47

Royal Institute of Art

1118

3

32

Göteborg Universitet

772

25

152

Högskolan Dalarna

653

1

2

BTH officiell

596

2

9

Högskolan i Jönköping

530

7

33

Högskolan Kristianstad

451

2

9

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6 thoughts on “Facebook Page Friends – November review of Swedish university Facebook pages

  1. Hi,
    Interesting subject and thanks for the statistics. I’m looking forward to the analysis!

    One correction though – here the numbers for Stockholm University are the same for the English page as for the Swedish one. The English one is posted twice, I think. The numbers for tha Swedish one should be just over 2000, not over 5000. Right?

    • Yes – I agree. I’ll be posting the ranking for comments shortly, and will then try and get around to updating that list. Thanks for the feedback!

    • Links added to my latest post – hope this makes it more useful, and will make sure to do so in the future. Merry Christmas!

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