Facebook Page Friends - November review of Swedish university Facebook pages

 

It’s just an arbitrary threshold, but the Lund University marketing team have something to celebrate as they manage the first university Facebook page, in Sweden, to have more than 10 000 friends. In the last month they gained over 500 new friends, which pushed them up to 10 300 friends. It’s interesting that the first page to achieve this is an English language page, rather than a Swedish one. Even though the need for communication with the university is higher for international students, the number of Swedish speaking students would – you’d think – mean that the universities’ Swedish pages would be larger than they are. Something like 95% of our youngest target group (Data from Svenskarna och Internet 2011) for bachelor degrees, are using social networks in Sweden – so why their absence from these pages I wonder?

CC BY-NC-SA 2.0 Flickr Alamagordo

All of the universities’ Facebook pages  – regardless of which language they use – are showing a reduction in friend growth compared to last month.

This month, Göteborg Universitet, KTH, University of Borås, Malmö University and Jönköping show some of the highest percentage growths; but, in real numbers of friends, some of this growth is very small. If you’re working to get more friends, then maybe you need to revisit your strategy, or not, as the case may be (Though it’s worth repeating that the total number of friends should not be the metric you’re focusing on to measure your page’s success).

I’ll be following this post up in a few days with an analysis of the commenting frequency on these pages (altogether more relevant than just looking at numbers of friends) - I just know you can’t wait.

If your page is missing, just let me know in the comments, thanks.

Facebook Pages in English, ranked by number of friends.

University Page	Friends	% Growth, from last month	Increase in friends, since last month
Lund University	10307	5	524
Stockholm University	5596	2	113
Umeå University	5361	3	160
Jönköping University	3501	1	62
Chalmers University of technology	3151	2	69
Stockholm school of economics	2517	1	42
Malmö University	1982	6	127
Uppsala University	1452	5	82
Karlstad University	1364	n/a	n/a
Mid Sweden Uni	817	4	38
University of Borås	533	7	36

Facebook Pages in Swedish, ranked by  number of friends.

University Page	Friends	% Growth, from last month	Increase in friends, since last month
Linköping Universitet	8823	1	128
Umeå universitet	6235	1	64
Linne Universitet	6010	1	57
Stockholm University	5596	2	113
Uppsala universitet	4772	3	121
KTH	3721	10	329
Lunds Universitet	3610	5	166
Högskolan i Borås	3487	1	11
Högskolan i Skövde	3091	1	20
SLU	3053	3	92
Karolinska Institutet	2887	4	106
Mittuniversitetet	2661	1	16
Mälardalans Högskola	2533	3	71
Högskolan i Halmstad	2291	2	41
Högskolan Väst	2268	2	45
Stockholm’s universitet	2089	3	61
Malmö Högskola	1556	2	36
Karlstads Universitet	1474	3	47
Royal Institute of Art	1118	3	32
Göteborg Universitet	772	25	152
Högskolan Dalarna	653	1	2
BTH officiell	596	2	9
Högskolan i Jönköping	530	7	33
Högskolan Kristianstad	451	2	9

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