Killer Facebook Data (That you can’t get from insights…or anywhere else for that matter)

Here’s some killer statistics from the Facebook page which I curate which fits both the ‘shock and awe’ and ‘frickin’ useful’ categories:

Between August 2011 and January 2012 friends of the page left 348 posts.
60% of these were related to making an application, or a question about our degrees
– 30% of them were practical questions about studying at Malmö
– 10% were links to events, jobs or other content

Simple take home? 90% of the posts we received in that 6 month period were about applying, splendid!

These data tell me that our page is totally supporting the current goals we have for Facebook – our strategy is to specifically focus on using Facebook for customer service and encourage prospective students to contact us via the wall.

How did we get these data? The hard way – my awesome colleague @idarosqvist went through our page with a pen and paper categorising the posts we had received. Definitely not the world’s most glamorous task but it results in some simple, easy to understand numbers which gives both insight (we’re on target with our strategy) and a set of data which allays the fears of those who worry that our page’s wall is full of random nonsense.

If you’ve got a billion friends, and a wall to match, then this probably is not for you; but if you’ve got a ‘regular’ page then taking a foray into your wall, armed with pen and paper, may give you some great insights and some awesome data to report.

(We didn’t look at comments, that would have taken too much time. The sentiment of the posts was largely positive or neutral, as tends to be the case with comments as well).

November Review – Facebook Page Comments – Swedish Universities Ranking

Here’s the November ranking for Swedish universities’ Facebook pages – based off the number of comments which their friends left on their walls, during the last month. This does not include comments left on posts by the page, or additional comments in a longer discussion. I’ve divided it into English and Swedish language pages.

Swedish language Facebook Pages

Overall, Linne Universitet’s wall saw the biggest increase in posting, with a growth of 20% since last month. There’s some international activity on the wall, which contributes to the growth, but the content seems to be mostly from students on campus; for example the sharing of blog posts or for sale notices.  The Karolinska Institutet, The Royal College of Art and Stockholm’s Universitet’s walls remain closed for posts.

Linne Universitet

60

Lunds Universitet

29

Linköping Universitet

27

Uppsala universitet

22

Högskolan i Borås

22

Högskolan i skövde

19

Mittuniversitetet

17

Högskolan i Halmstad

16

Mälardalans Högskola

13

Umeå universitet

13

KTH

11

Karlstads Universitet

11

Malmö Högskola

11

Högskolan i Jönköping

11

Högskolan i Jönköping

11

SLU

10

Högskolan Dalarna

6

Göteborg Universitet

6

BTH officiell

3

Högskolan Kristianstad

2

Högskolan Väst

1

English Language Facebook Pages

Malmö University sits at the top of this part of the ranking, with a page where posts are almost entirely questions about studying at Malmö, or how to make an application. Lund University, in second place, also has a wall dominated by questions about applying to Lund.  Uppsala, whilst enjoying fewer posts, shows a similar trend towards questions about making an application. Stockholm University and the Stockholm School of Economics walls’ remain closed.

Malmö University

56

Lund University

48

Uppsala University

22

Jönköping University

14

Umeå University

13

Chalmers University of technology

6

Karlstad University

6

Karlstad University

6

University of Borås

2

Some Quick Reflections

A few things occurred to me when I was preparing this month’s ranking.

Number of friends versus number of posts
A high number of friends is obviously great for reach and getting your content visible across the web. Lund University, for example, gets a high number of likes and shares for some of their posts which presumably leads to a healthy amount of inbound traffic to their page, and website. But, once again there’s little relationship between number of friends and number of posts;  Lund University has 5 times as many friends as Malmö University, yet they both have similar levels of posts.

Exceed expectations
The student’s question that you ignored or dismissed with a short, terse answer? There’s another university giving them red carpet treatment.  In the last month I noticed, on several different occasions, the same student posting the same question on different university’s walls (yes, your customers are fickle – get over it). The tone and level of support tended to vary. Enough to make them not choose your university? Hard to say; but maybe enough to drop you from 1st to 2nd choice. Exceed the expectations of your Facebook friends, the extra effort does not cost much and will reap rewards.

Don’t be shy about your social ecosystem
Chances are, the page I include here isn’t your only one – you’ll have an ecosystem of different pages representing Faculties, programmes or research activities, for example. Quick tips – make sure your pages are liking each other;  don’t rely on the Facebook search engine to show up your other pages. Also, encourage cross posting from one page to another;  get administrators from a particular page to post, using their own page’s identity; when appropriate this is a powerful way of drawing attention to the competence and presence you have on Facebook.

Facebook Page Friends – Monthly review of Swedish university Facebook pages

Following on from my post below, looking at comments, here’s the ranking of Swedish university Facebook pages by numbers of friends. There’s a tendency for more growth taking place on the English language pages, which is not unsurprising, given that many Swedish universities now have opened for international applications.  On the Swedish Facebook pages, there’s a range of growth rates, with some pages looking positively stagnant. KTH is notable, with their continuation of brisk, rapid growth.

Swedish University English Facebook Pages – Ranked by number of Friends on November 7th

(percentage in brackets is the increase from last month)

Page

Number of Friends

Lund University

9783 (7%)

Stockholm University

5483 (4%)

Umeå University

5201 (4%)

Jönköping University

3439 (2%)

Chalmers University of Technology

3082 (5%)

Stockholm School of Economics

2475 (2%)

Malmö University

1855 (5%)

Uppsala University

1370 (7%)

Royal Institute of Art

1086 (2%)

Mid Sweden Uni

779 (6%)

University of Borås

497 (5%)

Swedish Universities Swedish Facebook Pages – Ranked by number of Friends on November 7th

Page

Number of Friends

Linköping Universitet

8695 (2%)

Umeå Universitet

6171 (1%)

Linne universitet

5953 (1%)

Uppsala Universitet

4651 (5%)

Högskolan i Borås

3476 (1%)

Lunds Universitet

3444 (6%)

KTH

3392 (15%)

Högskolan i Skövde

3071 (1%)

SLU

2961 (2%)

Karolinska Institutet

2781 (8%)

Mitt Universitet

2645 (2%)

Mälardalans Högskola

2462 (5%)

Högskolan i Halmstad

2250 (2%)

Högskolan Väst

2223 (2%)

Stockholms universitet

2028 (6%)

Malmö Högskola

1520 (4%)

Karlstads universitet

1427 (5%)

Högskolan Dalarna

651 (2%)

BTH

587 (2%)

                      Högskolan i jönkoping                                 497 (6%)
                      Högskolan Kristianstad                                 442 (8%)

Facebook Page Comments – Monthly review of Swedish university Facebook pages

Another month passes, and we’re out of the national application period and into the beginnings of the frenzy of international recruitment. The overriding trend is that almost all pages saw a drop in comments, only the English pages saw similar numbers to last month – but even they showed a reduction in the number of comments. Chalmers School of Technology have opened their wall for comments, but 6 others still remain closed.

Comments

Swedish Universities English Facebook Pages – Ranked by number of comments left in October.

Page

Comments left by page friends

Malmö University

41

Lund University

38

Uppsala University

11

Jönköping University

12

Mid Sweden Uni

15

Stockholm University

Wall closed

University of Borås

2

Stockholm School of Economics

Wall closed

Umeå University

Wall closed

Chalmers School of Technology

1


Swedish Universities Swedish Facebook Pages – Ranked by number of comments left in October.

Page

Comments left by page friends

Linne Universitet

45

Mälardalans Högskola

25

Uppsala universitet

23

Linköping Universitet

23

Högskolan i Skövde

22

Lunds Universitet

20

Högskolan i Borås

17

Karlstads Universitet

14

Högskolan i Jönköping

12

Högskolan i Halmstad

11

Mittuniversitetet

11

KTH

10

SLU

8

Malmö Högskola

8

Umeå universitet

8

Högskolan Kristianstad

6

BTH officiell

4

Högskolan Dalarna

4

Högskolan Väst

1

Karolinska Institutet

Wall closed

Royal Institute of Art

Wall closed

Stockholms Universitet

Wall closed

My top tip for this month – open up your Google Analytics account, create a segment called ‘Social Media’ which includes Facebook, Blogs and Twitter and then apply it to your visitor traffic. For extra marks combine it with another segment, such as international visitors. Hopefully you’ll see an upward curve of traffic, particularly if you’ve been investing in Social Media – bask in the glory, but also consider how you can continue to drive this traffic. Ping me if you need advice on creating advanced segments.

Activity and Influence

I was struck by a post I read recently ‘confusing-activity-with-influence‘. In particular the line ‘..growing acceptance that activity somehow relates to influence’. I’ve been thinking about this a lot, and have already touched on this previously with the observation that pages with relatively low numbers of friends can still have lots more comments than pages with far more friends.  This notion of influence intrigues me, as this is what – presumably – most of us are striving after; I’ll soon be buckling down to an analysis of comments from the pages I look at in this review which will give more of a measurement of influence, rather than just activity.

Update: I’d missed off the number of comments from Högskolan i Jönköping from the above tables, they are included now. Thanks to @ollehallberg for letting me know.

Two great examples of Twitter and Facebook being used for customer service in higher education

Here’s two great examples of why social media curation is vital – they pretty much speak for themselves…

Twitter
An awesome conversation on twitter

An enquiry from a student is dealt with almost straight away – leading to, hopefully, a re-enforcement of their belief in the university as a credible organisation.

(Taken from Malmö University’s Twitter)

Facebook 

Awesome answer from Facebook - Lund University….in other circumstances that might be too long an answer, but in this case  – where the student is concerned – it’s totally appropriate…

awesome answer from Lund continued…the conversation continues, and what’s really cool here is that by asking questions the admin engages the student….

…and this ties it up really nicely. An initially concerned student is now meeting a member of staff in their own country – can your website or a brochure do that? Don’t think so.
(Taken from Lund University’s Facebook page)

Swedish University Facebook Pages – Monthly Review – Part I: Friends

Here’s the first of two posts covering the activity of Swedish higher education Facebook pages – these data are for the summer, and bring us more or less up to date. This post is just the friend data, I still need to take a look at comments – that will come later. I’m also asking for help concerning the age of Facebook pages, see my earlier post about it here (particularly if you are a page owner at a Swedish university).

The average increase in the number of friends over the summer (I compared the number of friends in August, with the number from May), for the University Facebook pages listed below was 13%.

Lund University’s English page moved past Linköping’s Swedish page into the number 1 spot, but otherwise the top 5 universities remained unchanged.  Of these top 5, only Lund and Umeå showed any significant growth above the average.

Lower down the list, Skövde is the biggest climber with a whopping 40% increase in friends in the last few months; impressive stuff. KTH, Uppsala University, Karolinska Institute and Malmö University also had above average gains in the number of friends.

University Page Number of Friends August 5th 2011 % Increase compared to May 24th 2011
Lund University

7695

18

Linköping Universitet

7444

7

Umeå universitet

5555

15

Linne Universitet

5078

7

Stockholm University

4651

11

Umeå University

4260

7

Uppsala universitet

3404

9

Jönköping University

3055

7

Högskolan i Borås

3048

6

Lunds Universitet

2844

12

SLU

2706

4

Skovde

2573

41

Chalmers University of technology

2561

12

Stockholm school of economics

2209

5

Karolinska Institutet

2099

24

Högskolan Väst

1811

10

Högskolan i Halmstad

1788

9

Mälardalans Högskola

1735

16

KTH

1643

30

Stockholm’s universitet

1458

16

Malmö University

1399

28

Malmö Högskola

1177

12

Karlstads Universitet

1093

13

Uppsala University

1041

31

Royal Institute of Art

1020

8

Högskolan Dalarna

592

9

BTH officiell

541

6

Högskolan Kristianstad

362

13

There’s a bunch of pages which experienced rather sluggish growth over the summer. What’s the difference between these pages, and those showing more aggressive growth? It does not seem to be as simple as brand, as there are both well established and new universities distributed throughout the list.  Maybe those pages where there is a concerted effort to engage are those which exhibit growth? Incidently,  5 pages have closed walls, three of which show little growth.

In my next post I’ll be looking at the amount of comments on these pages; this will shed a little more light on the summer’s activity.

Monthly Review: Swedish Universities and Social Media – Facebook

My last post (which shamefully was over a month ago) compared a range of Facebook pages from Swedish higher education. I thought it would be useful to repeat the review, to see what has changed and who is growing.

Like the last post, I’ve looked at total number of likes, number of posts by friends of the page and the number of posts from the page itself. This time, however, I’ve been able to add a % change to the number of likes compared to last month’s data.  This time around I’ve dispensed with looking at discussion posts and photographs – sorry, way to tedious.

The most recent data were collected on April 29th. The previous data were collected on March 20th.

Likes – Swedish University Facebook Pages, ranked by total likes.

The percentage in brackets is the percentage increase compared to a month ago. Bold numbers emphasise increases of more than 10%.

Linköping Universitet 6786 (4%)
Lund University 6154 (425%)
Linne Universitet 4683(2%)
Umeå Universitet 4282 (9%)
Stockholm University 4056 (7%)
Umeå University 3879 (4%)
Uppsala Universitet 3002 (8%)
Högskolan I Borås 2838 (2%)
Jönköping University 2752 (5%)
SLU 2566 (3%)
Lunds Universitet 2459 (88%)
Chalmers University of Technology 2220
Stockholm school of Economics 2052 (3%)
Högskolan Väst 1622 (5%)
Högskolan i Halmstad 1586 (5%)
Karolinska Institutet 1560 (14%)
Mälardalens Högskola 1417 (12%)
Stockholms universitet 1191 (8%)
KTH 1171
Örebro Universitet 1118
Malmö University 967 (20%)
Malmö Högskola 966 (12%)
Karlstads Universitet 940 (7%)
Royal Institute of Art 889 (7%)
Uppsala University 683 (121%)
Högskola Dalarna 514 (6%)
BTH 499 (10%)
Högskolan Kristianstad 300 (41%)

So, without doubt, the biggest climber this month is Lund University. A massive 400% plus growth from 1172 fans to over 6000. Shortly after I published my last post on this subject the university managed to get ownership of a page, called Lund University, over which they had no administration rights – as a result, they inherited a large number of new friends to their own page and went from just over a 1000 friends to in excess of 6000.

Other big movers include Uppsala University, Högskolan Kristianstad, Lunds universitet, Malmö University and Karolinska Institutet.

Posts – Swedish University Facebook Pages, ranked by posts made by the page’s friends.

The posts reported here are original posts left by the page’s friends, rather than the total number of comments. This is the total number of posts, counted from November 2010.  The percentage is the change from the last reported figure, in my previous post. Bold numbers indicate increases over 50%.

Malmö University 212 (39%)
KTH 113 (1030%)
Umeå universitet 110 (24%)
Lund University 98 (127%)
Lunds Universitet 90 (120%)
Linne Universitet 89 (37%)
Linköping Universitet 84 (42%)
Högskolan i Borås 73 (40%)
Uppsala Universitet 67 (56%)
Jönköping University 55 (83%)
Malmö Högskola 54 (38%)
Mälardalans Högskola (92%)
Karlstads Universitet 42 (68%)
SLU 38 (27%)
Högskolan Dalarna 16 (60%)
Karolinska Institute 12 (100%)
BTH 12 (50%)
Högskolan Väst 10 (66%)

Now, the percentage change is not an apples and apples comparison – last month’s figures were from November ‘10 up to March ‘11. So I’m comparing 4 months worth of posting against a month. What this does mean is that significant change here suggests something is really going on at the page.  And that definitely is the case with the KTH page; a series of competitions led to an enormous increase in posts from the page’s friends in the last month.

Worth pointing out that 6 universities do not allow page friends to post, though they all allow comments to be left.

Posts – Swedish University Facebook Pages, ranked by posts made by the page

This is the amount of posts, made by the page owners, since November 2010.

Uppsala Universitet 312
Högskolan I Borås 234
Stockholm University 210
BTH 196
Umeå Universitet 188
Karlstads Universitet 160
Royal Institute of Art 144
Högskolan I Halmstad 123
KTH 119
Linne Universitet 117
Malmö Högskola 114
Malmö University 111
Umeå University 108
Lunds Universitet 97
Mälardalans Högskola 89
Linköping Universitet 89
Stockholms universitet 84
Högskolan Väst 82
SLU 77
Stockholm School of Economics 72
Uppsala University 69
Karolinksa Insitutet 67
Lund University 54
Jönköping University 53
Chalmers University of Technology 20
Högskolan Kristianstad 18
Högskolan Dalarna 17

There’s clearly a massive range in the way pages are being to used to communicate and engage, as the above numbers suggest. Next month, I’ll be able to present an exact month vs month change report for these pages, which is how I hope to continue this into the future.

Incidentally, I took a quick look and saw that almost all of these universities are advertising the presence of their Facebook pages on their home pages. What’s interesting is the variety of ways in which they are presented, some have a very clear and prominent call to action, others a more subdued approach – but that’s a blog post for another day!

If there’s data missing, or something which looks wrong, please let me know thanks.

Tuition Fees in Sweden for International Students – 10 000 to 15 000 EURO/year

Lund University and Uppsala University have published tuition fee levels for studying, as an international student, with them from 2011 onwards.

Lund University has confirmed tuition fees as being between 10 000 to 15 000 EURO a year, or 12 000 to 19 000 US Dollars.

Here’s some information on fee pricing from Linköping university.

Here’s tuition fee levels (in Swedish) from Linköping University. 10 000 to 27 000 EURO/year.

Tuition fee information from Malmö University.

Tuition fee information, for certain programmes, from Lund University.

Tuition fee information for programmes at Umea University

Tuition fee information for programmes at Chalmers

Jönköping tuition fee information.

Tuition fee information for programmes at KTH (Swedish) (Google translate into English).

IT Faculty at the University of Gothenburg – fees information.

Tuition fee information from Blekinge Institute of Technology.

Tuition fee information from Chalmers, updated.

Tuition fee information from Borås

Tuition fee information Karlstad University

 

Tuition Fees in Sweden for Non EU Students – Sources of Information.

Given the amount of traffic some of my older posts on tuition fees are receiving, I thought it might be worthwhile linking to some of the updated information which is out on the web:

The incredibly useful Study In Sweden site has a summary of the new law and a helpful FAQ: http://www.studyinsweden.se/Home/News-archive/2010/Tuition-fees-from-2011/

Study In Sweden can also be followed on Twitter, here: http://twitter.com/StudyInSweden

The Studera.Nu site has some information, very specifically targetted at applicants applying soon, here: https://www.studera.nu/studera/4424.html

I notice that the Wikipedia entry for Swedish Education has not been updated – when I get the chance, I’ll do something about that.

The Studera.Nu (National Admissions to Higher Studies in Sweden) facebook group has a discussion about this as well.

Discussion at StudyinSweden Regarding Fees

There’s a great thread regarding the introduction of fees at the StudyinSweden site – I’m a little out of the loop right now (due to the work I’m doing with  Lund University’s web development project) so expect to see more updated information there.

http://www.swedenintouch.se/Forum/Topics/Messages/?topicid=617