4Q – Free online survey

Avinash Kaushik blogs about 4Q, a new free online survey tool he has put together with iperceptions. The ‘best survey questions ever’, which 4Q uses, were the inspiration for the static (i.e. non popup) survey we have on the english pages of www.lu.se/english.

The video at his post gives a compelling argument of why the data this kind of survey produces – the voice of the customer- is so valuable for showing what people are actually trying to do on your website.