”The portal is an entry to the graveyard” – Careword Webinars from Gerry McGovern

Two great webinars from Gerry McGovern are available for download from his Customer Carewords site. One deals with Government websites, the other with intranets.

If, like me, you’re switching your brain back on after the summer break these are just the thing to provide inspiration.

Gerry’s main point is that it’s all about managing the tasks people are trying to do on your website. What is your website for? What are the people trying to do who come to it? Can they actually do the things they want to do? Because, if they can’t, they’re probably not coming back.

They are each about 40 minutes long and cover carewords, organization vs. customer centric thinking and the way to measure the success of content; all good stuff.


2 thoughts on “”The portal is an entry to the graveyard” – Careword Webinars from Gerry McGovern

  1. Hi Good Usability,

    to be honest, I’d have been surprised if they had been anything else. I’ve found their best value is for impressing on people the importance of these issues, rather than a more detailed analysis.

    I think Gerry’s main skill is as a speaker, and instilling passion in people about website usability. He came to Lund about a year ago, and people are still talking about his presentation. How much of that passion was converted into actual action on our web pages is another matter…

    Have you used his carewords methodology? I’d be grateful if you could share any experiences you have had of it.

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