It was arrival day for the International Masters students in Lund today, and my visit to the registration room found me quickly hijacked by the organisers into processing students. Which was very cool, and fits in rather nicely with Gerry McGovern’s latest article ‘Too close to your website, too far from your customers’. Why was it useful? Because to meet students gives me some insight on the person really using our website. If nothing else, it gives a face to the visitor statistics. Why bother creating a persona when you can just go out and meet the real thing?