Sweden in Touch, is a new site for international students and was launched on the 1st of October. Its aim is to network all the international students in Sweden, of which there are approximately 28 000. It has been launched by the Swedish Institute. The first goal of the website is to reach 3 000 of the international students in Sweden.
I think it’s a great site – there’s already a whole bunch of people on it and a number of university networks.
I was at a breakfast seminar recently where I got to see Olle Wästberg give a presentation about Sweden as a brand. Olle Wästberg is the director of the Swedish Institute and previous Consulate General in New York. One of the things he talked about was the aim of the Swedish Institute to have an ‘omnipresence’ of Sweden on the web. This is clearly the case, when you look at the high quality of some of their other websites, for example, Study in Sweden.