I have been recently writing a report regarding the effect tuition fees will have on the university. One of the reviewers was concerned that we will probably continue to use studera.nu as our application tool after the introduction of fees. This is despite that fact that most other universities, elsewhere in the world, handle applications for post graduate applications themselves.
The UK is a good example. Their online application system, UCAS, is for undergraduate applications. Post graduate applications, whether from national or international students, are handled by the university – usually at the faculty level. Why? Well, it means that the faculty has direct control over the process, rather than a third party being involved. An undergraduate application is about getting the right grades, a post graduate application is much more complex involving a more subtle assessment of grades, motivation and appropriateness of experience. Also, the recruitment process is a key part of conversion – do you really want to have that out of your control?
The University of Gothenburg’s School of Business, Economics and Law handles their own admissions – a distinct competitive advantage for them. They’ve already got an edge now, as their application period is almost a month longer than the new one from studera. Gothenburg can, no doubt, respond quickly to student enquiries and give rapid acceptance decisions. Studera.nu, on the other hand, will not even tell you if your documents have arrived.