Trending Upward, analytics blog for higher education

Check out Trending Upward, an analytics blog for higher education whose latest post definitely falls into the category ‘I wish I’d written that’.  I have not taken a look through the older posts, but the latest one emphasises that it’s not enough just to install Google Analytics, you actually need to do something with it. I like the baseline data KPIs which the post describes and, particularly, the % who use the course catalogue. For example, I’ve used Google Analytics to measure the success of our latest Masters Brochure PDF which, particularly when I used the new advanced segmentation features, gave a really good picture of who is using it and provides an excellent benchmark for future activities.