I’ve created a twitter account so you can follow me if you already twitter (or Tweet, or whatever) and want more of the same content, rambling etc that I post here – I’m curious to see how much interest there will be in this. Be warned, my tweets will be on a range of stuff, this blog, tuition fees and analytics for the most part, but expect the odd rant now and again.
One of the possible dangers of using the bounce rate data from google analytics is when you are looking at a page where the links being clicked are sending people away from your site. GA shows you a bounce, but the user is actually clicking on one of the links you thoughtfully left for them.
Holy Crap! – What the graph is telling us is that on some days the bounce rate was 100% – time to get my coat, I think. The average for this time period is around 50%…which sucks.
Here’s the bounce rate for the ‘Find Faculties’ page, with the data included for the period when I added the tracking code. Note the much shorter peaks on the far right of the graph.
Nice – now we can see that the bounce rate has dropped (or rather, we’re visualising it properly) to something we can live in. The average for the period where we installed the script is a more agreeable 10%.
And to get even more data from that page we can see the individual links now appearing as ‘pages’ in the content report. And my top tip here is set up the tag in the link so it’s something sensible to read in your reports and is different for each link.
Usability news is always a good source of material and here’s a great article on common problems with linking. One of the problems with using links like ‘Click here’ or ‘Read more’ is that it does not help search engines understand your content. In the decentralised world of university website management, where faculties and institutes on separate websites are linking to each others sites, we could all do our users a favour and provide more meaningful links which contain the page’s targeted key words.
The most recent information from the Swedish Government says that the vote on the proposal for the internationalisation of higher education, which includes tuition fees for non-EU students, will take place on March 17th 2009.
Apart from the fact that this is incredibly useful for people making applications to study in Sweden it’s also a great example of the future of the web (dare I say it, ‘web 2.0’). As it’s a wiki, it’s totally interactive and, crucially, not ‘owned’ by studera. Maybe in the future we’ll start seeing students creating their own university websites which become as useful, if not more so, than the university’s own website?