I’ve been posting for the last few months a bunch of data which attempts to compare the performance of Facebook pages in the Swedish higher education sector (here, for example). It’s been bugging me that I did not have a date for the creation of the Facebook pages I look at. Well, I took a deep breath and scrolled through every wall hoping to get a date for when the page was created. Unfortunately, it does not seem to be so simple; the final entry for each page can either be the helpful ‘ XXXX joined Facebook’ or the more enigmatic ‘No more posts to show’. I also added some UK university pages to the data.
Here’s what I got:
The second and third columns are the date of the first post on the wall, after the message ‘XXX joined Facebook’ or ‘No more posts to show’ i.e. as far back as you can scroll down (if you know what I mean).
|Page Name||Joined||No more posts to show|
|Karolinska Institutet||May 2010|
|Högskolan Väst||June 2009|
|BTH officiell||September 2010|
|Högskolan i Halmstad||June 2009|
|Högskolan Dalarna||March 2010|
|Högskolan Kristianstad||June 2009|
|Karlstads Universitet||February 2010|
|Uppsala University||November 2010|
|Mälardalans Högskola||October 2010|
|Jönköping University||August 2009|
|Uppsala universitet||March 2009|
|Malmö Högskola||June 2010|
|Lunds Universitet||June 2010|
|Lund University||August 2010|
|Högskolan i Borås||April 2008|
|Linköping Universitet||May 2010|
|Linne Universitet||December 2009|
|Umeå universitet||November 2009|
|Malmö University||September 2010|
|Stockholm University||February 2009|
|Umeå University||November 2009|
|Chalmers University of technology||April 2010|
|Stockholm school of economics||April 2009|
|Royal Institute of Art||October 2010|
|Stockholm’s universitet||September 2009|
|Plymouth II||June 2011|
|London South Bank||August 2009|
|Keele University||December 2007|
My suspicion is that the ‘no more posts to show’ message is the same as when the page joined Facebook, but it would be great to confirm this.
A desperate cry for help
The interweb is surprisingly coy about establishing the age of Facebook pages so I wonder if you can help? If you’re the owner of one of these pages it would be awesome if you could check the date your page was created and then add it in a comment on this post. If you can’t remember that momentous day, then you’ll be able to get it from your insights data. I’d be very grateful, and it would make these data much more robust and hopefully more useful to Facebook heroes like yourself. Bang your date in the comments below and, when I have enough data, I’ll write a new post with the results. I’ll also make sure you’re top of the list when I get around to sending out a white paper about these data and the use of Facebook in Higher Education.
Why is this important?
The number of friends is a fairly weak metric for assessing Facebook success. But, if we want to give it any teeth then comparing it with our peers/competitors pages becomes more robust if we know when their pages were created. That way we can get a rough idea of whether our page’s growth is ‘runaway train give me a pay-rise’ or more ‘damp firework lying in a puddle’ stagnation.
I also think that it would be neat to know exactly how many posts one can see, particularly if you want to go back to an older conversation.
And another thing. The next load of analysis of comments will include a comparison with the UK universities mentioned above, as another way to bench mark the performance of the Swedish Facebook pages analysed here.
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