Swedish University Facebook Pages – Monthly Review – Part I: Friends


Here’s the first of two posts covering the activity of Swedish higher education Facebook pages – these data are for the summer, and bring us more or less up to date. This post is just the friend data, I still need to take a look at comments – that will come later. I’m also asking for help concerning the age of Facebook pages, see my earlier post about it here (particularly if you are a page owner at a Swedish university).

The average increase in the number of friends over the summer (I compared the number of friends in August, with the number from May), for the University Facebook pages listed below was 13%.

Lund University’s English page moved past Linköping’s Swedish page into the number 1 spot, but otherwise the top 5 universities remained unchanged.  Of these top 5, only Lund and Umeå showed any significant growth above the average.

Lower down the list, Skövde is the biggest climber with a whopping 40% increase in friends in the last few months; impressive stuff. KTH, Uppsala University, Karolinska Institute and Malmö University also had above average gains in the number of friends.

University Page Number of Friends August 5th 2011 % Increase compared to May 24th 2011
Lund University

7695

18

Linköping Universitet

7444

7

Umeå universitet

5555

15

Linne Universitet

5078

7

Stockholm University

4651

11

Umeå University

4260

7

Uppsala universitet

3404

9

Jönköping University

3055

7

Högskolan i Borås

3048

6

Lunds Universitet

2844

12

SLU

2706

4

Skovde

2573

41

Chalmers University of technology

2561

12

Stockholm school of economics

2209

5

Karolinska Institutet

2099

24

Högskolan Väst

1811

10

Högskolan i Halmstad

1788

9

Mälardalans Högskola

1735

16

KTH

1643

30

Stockholm’s universitet

1458

16

Malmö University

1399

28

Malmö Högskola

1177

12

Karlstads Universitet

1093

13

Uppsala University

1041

31

Royal Institute of Art

1020

8

Högskolan Dalarna

592

9

BTH officiell

541

6

Högskolan Kristianstad

362

13

There’s a bunch of pages which experienced rather sluggish growth over the summer. What’s the difference between these pages, and those showing more aggressive growth? It does not seem to be as simple as brand, as there are both well established and new universities distributed throughout the list.  Maybe those pages where there is a concerted effort to engage are those which exhibit growth? Incidently,  5 pages have closed walls, three of which show little growth.

In my next post I’ll be looking at the amount of comments on these pages; this will shed a little more light on the summer’s activity.

3 thoughts on “Swedish University Facebook Pages – Monthly Review – Part I: Friends

  1. Pingback: Top 10 Colleges in Sweden (2011) - Your #1 educational guide - Top 10 Colleges

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