Here’s two great examples of why social media curation is vital – they pretty much speak for themselves…
An enquiry from a student is dealt with almost straight away – leading to, hopefully, a re-enforcement of their belief in the university as a credible organisation.
(Taken from Malmö University’s Twitter)
…and this ties it up really nicely. An initially concerned student is now meeting a member of staff in their own country – can your website or a brochure do that? Don’t think so.
(Taken from Lund University’s Facebook page)