Facebook Friends – Monthly review of university Facebook pages – Part 1.


Here’s the data for the first part of my monthly review of Facebook pages from the Swedish higher education sector. This is the comparison of the number of friends they have, and the growth they have shown over the last month.

Lund University’s English language Facebook page occupies the number one position, followed by the Swedish Facebook pages from Linköping, Umeå, and Linne Universities. Stockholm university’s English language page occupies the number Five position.

This is definitely the growth season! Compared to the last month, where many pages had little increase in the amount of friends, the last month has seen a dramatic rise for several pages.  Overall, the average growth in the number of friends was 17% this month; it was 4% in August; a reflection, no doubt, of the new term.

The clear winner is KTH – their page has seen an impressive 80% increase in Friends as they jumped from 1643 to 2953 Friends in the last month. Whatever it is you’re doing – don’t stop! After KTH, there’s about  9 pages showing 20-30% growth. There’s a bigger group of pages, about 22 of them, which show less than 20% growth.

Here’s a bubble visualization of the total number of friends for the university Facebook pages, click on it and you’ll come to a more interactive version which will let you see all the names and numbers.

Size of Facebook pages by friends - Swedish Universities Many Eyes

Lund University’s English language Facebook page occupies the number one position, followed by the Swedish Facebook pages from Linköping, Umeå, and Linne Universities. Stockholm university’s English language page occupies the number Five position.

Swedish university Facebook pages ranked by change from last month’s friends total looks like this:

Growth of Facebook page friends - Swedish Universities

What does this mean?
Total number of friends is hard to use, but growth is useful for benchmarking. I doubt it’s a fluke that KTH have seen such an increase in growth – there’s almost certainly some action behind that. Looking just at the last month also hides some other trends; Skövde and KTH have had the highest growth over the last 3-4 months.  I’ll be publishing the amount of comments these pages have received shortly, which is a more relevant measure of engagement (in my opinion).  If I’ve missed your page, made an ass of the data or said something which you want to question;  please leave a comment below – thanks!

8 thoughts on “Facebook Friends – Monthly review of university Facebook pages – Part 1.

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