Facebook Page Comments – Monthly review of Swedish university Facebook pages


Another month passes, and we’re out of the national application period and into the beginnings of the frenzy of international recruitment. The overriding trend is that almost all pages saw a drop in comments, only the English pages saw similar numbers to last month – but even they showed a reduction in the number of comments. Chalmers School of Technology have opened their wall for comments, but 6 others still remain closed.

Comments

Swedish Universities English Facebook Pages – Ranked by number of comments left in October.

Page

Comments left by page friends

Malmö University

41

Lund University

38

Uppsala University

11

Jönköping University

12

Mid Sweden Uni

15

Stockholm University

Wall closed

University of Borås

2

Stockholm School of Economics

Wall closed

Umeå University

Wall closed

Chalmers School of Technology

1


Swedish Universities Swedish Facebook Pages – Ranked by number of comments left in October.

Page

Comments left by page friends

Linne Universitet

45

Mälardalans Högskola

25

Uppsala universitet

23

Linköping Universitet

23

Högskolan i Skövde

22

Lunds Universitet

20

Högskolan i Borås

17

Karlstads Universitet

14

Högskolan i Jönköping

12

Högskolan i Halmstad

11

Mittuniversitetet

11

KTH

10

SLU

8

Malmö Högskola

8

Umeå universitet

8

Högskolan Kristianstad

6

BTH officiell

4

Högskolan Dalarna

4

Högskolan Väst

1

Karolinska Institutet

Wall closed

Royal Institute of Art

Wall closed

Stockholms Universitet

Wall closed

My top tip for this month – open up your Google Analytics account, create a segment called ‘Social Media’ which includes Facebook, Blogs and Twitter and then apply it to your visitor traffic. For extra marks combine it with another segment, such as international visitors. Hopefully you’ll see an upward curve of traffic, particularly if you’ve been investing in Social Media – bask in the glory, but also consider how you can continue to drive this traffic. Ping me if you need advice on creating advanced segments.

Activity and Influence

I was struck by a post I read recently ‘confusing-activity-with-influence‘. In particular the line ‘..growing acceptance that activity somehow relates to influence’. I’ve been thinking about this a lot, and have already touched on this previously with the observation that pages with relatively low numbers of friends can still have lots more comments than pages with far more friends.  This notion of influence intrigues me, as this is what – presumably – most of us are striving after; I’ll soon be buckling down to an analysis of comments from the pages I look at in this review which will give more of a measurement of influence, rather than just activity.

Update: I’d missed off the number of comments from Högskolan i Jönköping from the above tables, they are included now. Thanks to @ollehallberg for letting me know.

2 thoughts on “Facebook Page Comments – Monthly review of Swedish university Facebook pages

  1. Pingback: Facebook Page Friends – Monthly review of Swedish university Facebook pages « University Usability

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s