November Review – Facebook Page Comments – Swedish Universities Ranking

Here’s the November ranking for Swedish universities’ Facebook pages – based off the number of comments which their friends left on their walls, during the last month. This does not include comments left on posts by the page, or additional comments in a longer discussion. I’ve divided it into English and Swedish language pages.

Swedish language Facebook Pages

Overall, Linne Universitet’s wall saw the biggest increase in posting, with a growth of 20% since last month. There’s some international activity on the wall, which contributes to the growth, but the content seems to be mostly from students on campus; for example the sharing of blog posts or for sale notices.  The Karolinska Institutet, The Royal College of Art and Stockholm’s Universitet’s walls remain closed for posts.

Linne Universitet


Lunds Universitet


Linköping Universitet


Uppsala universitet


Högskolan i Borås


Högskolan i skövde




Högskolan i Halmstad


Mälardalans Högskola


Umeå universitet




Karlstads Universitet


Malmö Högskola


Högskolan i Jönköping


Högskolan i Jönköping




Högskolan Dalarna


Göteborg Universitet


BTH officiell


Högskolan Kristianstad


Högskolan Väst


English Language Facebook Pages

Malmö University sits at the top of this part of the ranking, with a page where posts are almost entirely questions about studying at Malmö, or how to make an application. Lund University, in second place, also has a wall dominated by questions about applying to Lund.  Uppsala, whilst enjoying fewer posts, shows a similar trend towards questions about making an application. Stockholm University and the Stockholm School of Economics walls’ remain closed.

Malmö University


Lund University


Uppsala University


Jönköping University


Umeå University


Chalmers University of technology


Karlstad University


Karlstad University


University of Borås


Some Quick Reflections

A few things occurred to me when I was preparing this month’s ranking.

Number of friends versus number of posts
A high number of friends is obviously great for reach and getting your content visible across the web. Lund University, for example, gets a high number of likes and shares for some of their posts which presumably leads to a healthy amount of inbound traffic to their page, and website. But, once again there’s little relationship between number of friends and number of posts;  Lund University has 5 times as many friends as Malmö University, yet they both have similar levels of posts.

Exceed expectations
The student’s question that you ignored or dismissed with a short, terse answer? There’s another university giving them red carpet treatment.  In the last month I noticed, on several different occasions, the same student posting the same question on different university’s walls (yes, your customers are fickle – get over it). The tone and level of support tended to vary. Enough to make them not choose your university? Hard to say; but maybe enough to drop you from 1st to 2nd choice. Exceed the expectations of your Facebook friends, the extra effort does not cost much and will reap rewards.

Don’t be shy about your social ecosystem
Chances are, the page I include here isn’t your only one – you’ll have an ecosystem of different pages representing Faculties, programmes or research activities, for example. Quick tips – make sure your pages are liking each other;  don’t rely on the Facebook search engine to show up your other pages. Also, encourage cross posting from one page to another;  get administrators from a particular page to post, using their own page’s identity; when appropriate this is a powerful way of drawing attention to the competence and presence you have on Facebook.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s