Here’s the data for January for the Facebook activity of Swedish universities, ranked by the number of posts left on their walls. December was relatively quiet in comparison to January; some pages received more than double the number of comments in January, compared to December. (December’s data will be presented in a review of the previous 12 months which I’ll prepare next month.) International pages are the most active, which is no surprise, given that this is the main application period. 5 university pages still do not allow posts to be left.
In January, the pages with the most posts were Malmö (112 posts) and Uppsala’s (104 posts) English Facebook pages. Uppsala experienced considerable gains from last month, with an increase in 30% in the number of posts. Lund University’s page is ranked 3rd, with 67 posts.
Ranking of Swedish University Facebook pages, by posts left by page friends during January 2012 (+/-5)
What’s the Value of this?
Well, that kinda of depends on you. If the aim of your Facebook activities is to build a relationship between yourself and prospective students then you’ll probably want to see lots of posts on your wall. If, on the other hand, you are more interested in profiling your university online then you may be more interested in comments and likes – though posts will still be important – in getting a more viral effect for your content. So, only a few comments may not necessarily mean bad things (and you may well be being awesome on other channels) but it could equally be a sign that, currently, you have not given any compelling reason why people should connect with you on your wall. In a subsequent post I’ll be showing a simple way of evaluating a page, and presenting the results, to get a handle on the type of posts being left.