Killer Facebook Data (That you can’t get from insights…or anywhere else for that matter)

Here’s some killer statistics from the Facebook page which I curate which fits both the ‘shock and awe’ and ‘frickin’ useful’ categories:

Between August 2011 and January 2012 friends of the page left 348 posts.
60% of these were related to making an application, or a question about our degrees
– 30% of them were practical questions about studying at Malmö
– 10% were links to events, jobs or other content

Simple take home? 90% of the posts we received in that 6 month period were about applying, splendid!

These data tell me that our page is totally supporting the current goals we have for Facebook – our strategy is to specifically focus on using Facebook for customer service and encourage prospective students to contact us via the wall.

How did we get these data? The hard way – my awesome colleague @idarosqvist went through our page with a pen and paper categorising the posts we had received. Definitely not the world’s most glamorous task but it results in some simple, easy to understand numbers which gives both insight (we’re on target with our strategy) and a set of data which allays the fears of those who worry that our page’s wall is full of random nonsense.

If you’ve got a billion friends, and a wall to match, then this probably is not for you; but if you’ve got a ‘regular’ page then taking a foray into your wall, armed with pen and paper, may give you some great insights and some awesome data to report.

(We didn’t look at comments, that would have taken too much time. The sentiment of the posts was largely positive or neutral, as tends to be the case with comments as well).

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