All Change…and this blog comes back to life

I’m changing jobs in the next few months; which means this blog will be coming back to life as I return to working with analytics, and social media, in a more hands on way. I also want to pick up the usability/interaction. There’s a lot of back story to that previous sentence, from which I’ll spare you now, but my career trajectory is definitely taking an interesting turn.

The purpose of this blog will, for the time being, remain largely similar to its previous incarnation. I’ll be blogging about website management, analytics, as well as social media, in the field of higher education. I’ll also be keeping an eye on the issue of tuition fees, in Sweden, and the ramifications of this for Swedish higher ed. It’s previously been difficult to manage such a schizophrenic blog so I’ll probably look at solving that after the summer.┬áSince I stopped posting in 2009 the traffic to the site has declined a little, but not by much, with an approximate average of around 4 000 views a month. Most of this traffic is coming in, right now, via keywords related to tuition fees.

As usual I’ll do my best to answer comments but right now, given that I’ve spent the last few months away from the fees and admission area I am not at all the best person to answer questions regarding applying to Sweden. Chances are I’ll probably suggest you contact www.studyinsweden.se or the extremely active community on the studera.nu facebook group.

The disclaimer on my blog is still relevant, but my status as an employee of Lund University will be changing after the summer.

Finally – here’s a real nice post from Brian Clifton regarding tracking mobile visits to your site in Google Analytics. Nice use of segmentation, incredibly useful insights regarding mobile visitor behaviour on your site.

Lund University – New Web Development Project

Lund University has launched a new 3 year project with the aim of developing our presence on the web. The project will focus on improving our website (which is composed of 2 main domains, and at least 500 subdomains) in terms of how we publish, the online functions we offer and the management of content. I’ll be writing the project plan over the next few months and will be formally leading the project from September 2009.

This is an awesome opportunity for the university; over the last few years it’s become clear that the service our websites give to our users is not of the quality they expect and that change, and improvement, is definitely needed. We also need to address our presence on the web, beyond our ‘official’ websites and start engaging our target groups in a better way.

I’ve started a new blog: www.lu.se/futureweb (this is broken right now, working on fixing it 26th June) which contains information about the project. I must be clear, it it not an admissions blog although any input regarding the state of our current website, and features we could develop would be gratefully received.

I’ll still be maintaining this blog for the near future but will hopefully find another member of staff to start contributing application and admissions content.