‘More enterprise class features added to Google’ – Google Analytics Blog

Avinash Kaushik is getting all excited about the forthcoming changes to Google Analytics. No wonder, as over on the Google Analytics blog one of the improvements they’ve revealed is the opportunity for advanced segmentation. If you take a look at the video you can see just how cool this could be.

Google say that this should show up in the next few weeks on our GA accounts. I can’t wait to start to find out if this really delivers what Google says it can.

Updated…here’s a few more links about this, including the absolute gem that the new segmentation tool ca be applied retroactively, on historical data.

Luna Metrics Blog – Discussion about segments vs filters…

Analytics Talk – emphasis on the retroactive functionality…

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